If you are installing SharePoint Designer 2010 on your Windows Server 2008 R2 environment, the installation may prompt you to install .NET 3.5 before installing SharePoint Designer 2010. The message will nicely present you with a download link, but when installing from there you will get an error, telling you to use the Role Management Tool to install .NET 3.5.
The reson for this is, that your Windows Server already comes with .NET 3.5.1, but since you are getting the initial error from the SharePoint Designer install, it is not enabled.
The .NET 3.5.1 sit on your server as a feature, that you can easily enable using the Server Management application. After you have done this, you can rerun your SharePoint Designer 2010 installation and it will finish smoothly.
Microsoft released a SEO Toolkit as a free download, to run on top of your IIS based website. This toolkit includes a pretty impressive set of reporting capabilities, that enables you – a person that has acces to the ISS management application (this is still a tech tool) – to do some deep analysis of what happens inside your website.
The toolkit will find issues on your site, based on a long list of SEO best practices and it is supposed to be optimized for Google, Bing and Yahoo, so you should be covered pretty good…
I have only tested the tool in my “playground area” so no real experiences yet, but it seems promising, as getting this level of insight into websites used to require a lot more – at least more money.
SEO for SharePoint based sites
The next thing is to find out what the results will be if you run this against a SharePoint 2010 based internet faced website. It should work fine, but what will the reuslts look like? If you have done this, I would love to learn from your experiences.
Get more information
Take a look at the SEO Toolkit yourself here: http://www.microsoft.com/web/spotlight/seo.aspx